From a single store at Singapore’s shopping complex to one of the finest fashion franchises in the fashion industry, Charles and Keith’s brand story is as inspiring as it can be. They were the first Retail Company to sell online in Singapore and were not afraid of taking bolder steps, throughout their journey. It was the hunger of two brothers Charles Wong and Keith Wong, which proved an Asian-originated brand can compete in the global fashion industry. With the overseas expansion in countries like Indonesia, Australia, Philippines, Dubai, Saudi Arabia, India, Africa, Japan, Qatar, USA, Cambodia, Panama, and the Dominican Republic, their story of success is an inspiration for the small scale companies reaching out for growth. If you are not cognizant of Charles and Keith’s products, read through, you might become a new addition in the family, by the end of this article.

1. Exquisite Collection of Designer Apparels

Every year Charles and Keith, like the other big brands out there, launch their newly made collections for their customers. The new collections are inspired by the trends and designed by the in-house professional designers lead by Keith Wong himself.

Their recently launched “Summer Collection” is inspired by minimalism, but designed elegantly, to make it a wardrobe essential collection of the season.  Products like ‘lace up thong sandals’, ‘90’s inspired shoulder bag’, ‘Gabine saddle bag’, and ‘Woven toe ring sandals’ are some exclusive products from the collection.

The “Eid Al-Adha Edit” launched the previous year was all about the details crafted with proficiency, to make the ‘festival of sacrifice’ joyous and different from the usual. Elegantly designed, bags and shoes, made to compliment your outfits for a perfect look for the season. ‘See-through sculptural heel sandals’, ‘Strappy slingback sandals’, ‘Gem embellished platform sandals’, ‘Lace Sling back Pumps’, were highlights of this collection.

“The Purpose Collection” is made for a sustainable step towards Mother Nature, where you can shop from exclusive sneaker collections, made with the recycled products.

2. Long-Built Legacy

Charles and Keith were just a small store at a shopping complex in Singapore, until they decided to outgrow their usual structure of doing business and learned that they have to evolve because the old strategy wasn’t working. This bold move let them reach out directly to the manufacturers of the products, making them save up on the cost of spending on wholesalers. With customer’s feedback, they designed their own shoes, and later hiring designers to work under one roof. These joint operations led them in control of the most important parts for running their legacy swiftly over time. When you shop at Charles and Keith, they aren’t some company that hired professionals and some other company for productions to compile a product. They make it from the scratch with their history in Excellency of what they make.

3. Trendy and Classy Fashion Products and Accessories!

Apart from Shoes, Charles and Keith also have expertise in Bags, Wallets, Jewellery, Sunglasses, and Accessories like Belts, Bag straps and Key chains. They have a Kids section where they showcase bags and Shoes for the kids. Charles and Keith are known for their design and the efforts and details they put into their products. Their products like ‘Woven double handle Tote bag’,’ Acrylic chain handle cross body bag’, ‘Studded drawstring bucket bag’, ‘Studded shoulder bag’, ‘Puffy Quilted Tote Bag’,  ‘Chain link double handle bag’, ‘Snake print mini bucket bag’, ‘Vanity Bags’,’ Zip around short Wallet’ are their collection you don’t want to miss out on. In Shoe Heels, Flats, Sandals, Boots, Ankle boots, Wedges, Mules, Sneakers, Kid’s shoes have a beautifully designed collection, for which their customers are crazy. They have a stylish range on their “Wallets” in categories like ‘Short Wallet’, ‘Long Wallet’, ‘Wristlets and Pouches’, ‘Card Holders’. With trendy designs of Sunglasses you can shop on, as well as Jewellery such as ‘Earrings’, ‘Bracelets’, ‘Necklaces’, ‘Rings and Charms’ products by them is always loved by the customers.

4. Newsletter Sign Up Benefits

At Charles and Keith, when you make the choice to sign up for the newsletter, you receive all the important information about the newly launched collections, and also about any other details about Charles and Keith, like about their new retail shop or their Online exclusive offers, or Sale at their online site.

5. Trending Online Collaborations

Charles and Keith as an organization always believed in giving back to society, whether they decide to launch a ‘Sustainable collection’, or through their collaborations with inspirational personalities to make something that makes people buy from them and feel that they were part of something beautiful. Their collaborations like “She can be” where ‘Sky Brown’, the youngest Olympian skateboarder from ‘Great Britain’ at 2021 Tokyo Olympics as part of their campaign. They asked people to repost one of the photos from Charles and Keith’s Instagram account, tag them along with the #SheCanBe, and at every repost they would donate 1$ to ‘Save the Girl Child Organization’. One of Other collaboration was with Cecile Bahsen, a Danish artist; designed school wear style shoes making us feel nostalgic. Charles and Keith by TeeTeeHeeHee which was designed by Embroidery artist Teresa Lim were one of the other collaborations, which involved beautifully ‘Embroided Tote Bag’, ‘Embroided Cross Body Bag’, ‘Embroided Round Pouch’ as their products. Charles and Keith by Omalu and Woven were also beautiful campaigns Charles and Keith collaborated with.

6. Charles and Keith Privileges

• Silver and gold member privileges

Charles and Keith’s team has introduced membership privileges for their customers, where on shopping of 250$ and below, you will be entitled to silver membership, where you will get the benefit of 10$ off when you spend 100$ shopping at stores and online.

To avail gold membership, customers have to spend 250$ and above where they receive a special promo code, for their next online purchase.

They get 10% off on regular-priced products at both Charles and Keith retail stores in Singapore and Charles and Keith online site. Also free Standard delivery, and latest news, updates of new collections also come with these perks.

• Promo Codes and Coupons

Shopping for loafers from the new arrivals on shoes or the recently launched new collection from Charles and Keith, get these Promo codes from here, which will make your shopping experience even sweeter.

These Promo codes and Coupons will help while shopping and filling up the cart with your favourite products. Why wait then? Click here and avail your promo codes now!

7. FREE Shipping

Standard Shipping

Charles and Keith offer free delivery on orders above 60$.Where you will receive your package within 1-2 business days.

• Express Shipping

On orders above 150$, you get free shipping on the same day, if the order is placed before 2pm.